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What Lurks Behind Chrysler's F-bomb? Social-Media Turf War | News - Advertising Age
adage.com/article/news/social-media-turf-war-chrysler-f-bomb-twitter-dustup/149368/
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The Chrysler F-bomb dustup shines a light on a continuing turf battle between marketing and PR over who should own and manage social media.
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@Fred_Roed: http://bit.ly/hdWjnl Think it could just as easily happened to someone working internally on the account. Think, before u tweet
RT @Fred_Roed: This is why an agency should not be the 'voice' of a brand: http://bit.ly/hdWjnl (either that or DON'T use TweetDeck mult ...
RT @Fred_Roed: This is why an agency should not be the 'voice' of a brand: http://bit.ly/hdWjnl (either that or DON'T use TweetDeck mult ...
RT @Fred_Roed: This is why an agency should not be the 'voice' of a brand: http://bit.ly/hdWjnl (either that or DON'T use TweetDeck mult ...
Nice. RT @Fred_Roed: This is why an agency should not be the 'voice' of a brand: http://bit.ly/hdWjnl (eithe… (cont) http://deck.ly/~bf7XQ
This is why an agency should not be the 'voice' of a brand: http://bit.ly/hdWjnl (either that or DON'T use TweetDeck multiple accounts).
Chrysler is one of the many brands who've learned hard lessons about social media management: http://bit.ly/fVDixv #J412ssm
RT @gensent Why it’s important to closely monitor your corporate brand: What Lurks Behind Chrysler's F-bomb
What Lurks Behind Chrysler's F-bomb? Social-Media Turf War http://feedly.com/k/h632Ir
What Lurks Behind Chrysler's F-bomb? Social-Media Turf War | News - Advertising Age http://t.co/IjbI8BG via @Diigo