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Pitching Media in the 140 Character World - PR Cafe | PR Cafe

Pitches are getting shorter and shorter – not necessarily because we think in tweets now, but more likely because we are rushed and want to get to as many media as we can with story ideas. Plus, the reporter return responses are woefully MIA. Short staffs at media outlets, contracting print media, overworked and underpaid assignment editors and even social media make the PR person’s job... morePitches are getting shorter and shorter – not necessarily because we think in tweets now, but more likely because we are rushed and want to get to as many media as we can with story ideas. Plus, the reporter return responses are woefully MIA. Short staffs at media outlets, contracting print media, overworked and underpaid assignment editors and even social media make the PR person’s job harder and more frustrating. What’s a mother to do? view page