How Lucrative? Marketing Jeremy Lin in China - China Real Time Report - WSJ

blogs.wsj.com/chinarealtime/2012/02/15/how-lucrative-marketing-jeremy-lin-in-china/ view page cached page
Whether there’s some higher power helping the NBA's Jeremy Lin is a question that may never be answered. There is, however, a more mundane question to be asked: What does Lin’s inspired play mean for the NBA’s business in China?


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