Topsy

Thinking Made Easy: Distribution strategies for Burswood Casino in Perth

Distribution Strategies Burswood Entertainment Complex Officially opened in 1985, Busrwood Entertainment complex is a fully integrated entertainment precinct that is renowned for its world-class facilities and luxury accommodation. Burswood Entertainment Complex boasts a 24-hour Casino, 413-room luxury InterContinental Perth Burswood hotel, 291-room mid-range Holiday Inn Burswood, seven... moreDistribution Strategies Burswood Entertainment Complex Officially opened in 1985, Busrwood Entertainment complex is a fully integrated entertainment precinct that is renowned for its world-class facilities and luxury accommodation. Burswood Entertainment Complex boasts a 24-hour Casino, 413-room luxury InterContinental Perth Burswood hotel, 291-room mid-range Holiday Inn Burswood, seven restaurants, seven bars and a nightclub, a convention centre and meeting rooms, a 2,300-seat theatre, a 20,000-seat indoor stadium, expansive gardens and a host of recreation facilities, including an 18-hole public golf course, day spa, retail outlets and riverside cycling trails. The combined 704 hotel-room capacity and variety of offerings on one site also make Burswood Entertainment Complex one of the most desirable conference and exhibition destinations in Australia. As one of Western Australia's leading entertainment destinations, Burswood Entertainment Complex is proud to play host to some of the world's greatest artists in the Burswood Theatre and Burswood Dome (source: ). A distribution channel’s primary role is to make sure that those people who want a brand can actually get it, and get it in a better way than competitive products. In some cases, a particular distribution channel can provide an added dimension of relevance and appeal. Distribution costs can be significant but they may well be worth it. A too narrow look at distribution can cause problems; a brand marketing perspective is needed to reach an optimal mix for all segments (, 2003). The advantages of Direct Distribution are that it enables firms to exercise more control over marketing activities and it reduces the amount of time spent in the channel (, 2000). Direct Online Distribution Direct Online Distribution is a distribution strategy that uses Internet distribution channels, business models, e-marketing programs, and Internet brand exposure building techniques that all share the same collective goal – to draw in the Internet user... view page