Follow Your Nose: Food Company Launches 'Smell-vertising' for Potato Ads

newsfeed.time.com/2012/02/10/follow-your-nose-food-company-launches-smell-vertising-for-potato-ads/ view page cached page
In a cruel taunt to those who haven't eaten dinner yet, McCain Foods has started using bus-shelter ads that waft the scent of oven-baked potatoes into the air. It's a new take on scent marketing, a world that capitalizes on the consumer's tendency to follow his or her nose.



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