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Managing Your Corporate Reputation, CEO Reputation Management

Someone asked me where I got 99 tips to safekeeping reputation. I thought it was a good question and it made me think about the process. I started by reading the books I wrote, reread various reports we have done at Weber Shandwick on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought... moreSomeone asked me where I got 99 tips to safekeeping reputation. I thought it was a good question and it made me think about the process. I started by reading the books I wrote, reread various reports we have done at Weber Shandwick on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe. I stopped at some number around 65 and thought that maybe I should pare the list down to 50. However, I liked the number 99 because that is what I originally set out to do. So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders. It did not take much to reduce the 103 to 99 tips. view page