telegraph.co.uk/technology/facebook/9269966/Majority-of-Facebook-users-do-not-click-on-adverts.html
bbc.co.uk/news/business-18084870
socialmediatoday.com/nick-r/508264/could-gm-be-doing-it-wrong
hoprea.wordpress.com/2012/05/22/against-the-prejudice-how-far-can-adverts-go/
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