paper.li/mlaucelli/1306336699
businessinsider.com/why-every-company-needs-to-be-more-like-ibm-and-less-like-apple-2012-1
ibm.com/blogs/zz/en/guidelines.html
ibm.com/ibm/sjp/announcement.html
ibm.com/ibm100/us/en/service/
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