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Seth's Blog: Horizontal marketing isn't a new idea
sethgodin.typepad.com/seths_blog/2012/02/horizontal-marketing-isnt-a-new-idea.html
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But it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype...
Interesting posts about this link
Interesting posts about this link
Great blog from Seth, a good way to think of contemporary 'horizontal fundraising: http://t.co/ugNr686P
Spend everything on a great story and a great service and a remarkable offering. The rest is up to the market itself http://t.co/HFvHkNm1
Inspirational as ever. Impossible to ignore! RT @ThisIsSethsBlog: Seth's Blog: Horizontal marketing isn't a new idea http://t.co/MlnteAqW
We spend all of our time and money on a great story and a great service and a remarkable offering. http://t.co/qBvCza9g via @ThisIsSethsBlog
That's cool.. but can be truly effective something you can't really control? #horizontalmarketing http://t.co/GZIlqBvj
Word: You can't control or ignore this any more. http://t.co/ZsNCr5rT via @ThisIsSethsBlog
Nicht neu, aber noch lange nicht in allen Köpfen: Horizontal marketing isn't a new idea http://t.co/Gu3cnrcp
Build a great story, a great product and let go of control. FW: Seth Godin: "Horizontal marketing isn't a new idea" - http://t.co/kPHY6svd
Focus on creating remarkable stories, offerings & service RT @ThisIsSethsBlog Horizontal marketing isn't a new idea http://t.co/K7TdB2zJ
does marketing need to shift to vertical with growth? “@ThisIsSethsBlog: Horizontal marketing isn't a new idea http://t.co/J7wz844Z”
All posts about this link
All posts about this link
LOVE this. ==> Seth Godin Blog: Horizontal marketing isn't a new idea http://t.co/D6Cv5Ayo via @ThisIsSethsBlog
Horizontal marketing isn't a new idea. But everyone needs it now http://t.co/DdxJiryq #marketing via @ronaldyau
RT @RonaldYau: Horizontal marketing isn't a new idea http://t.co/9LMmQqrZ
Marketing is not about advertising anymore but about your product : http://t.co/r0RaRztP
Marketing is not about advertising anymore but about your product : http://t.co/r0RaRztP