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Google Rolls "Users Privacy" in AdWords Product | Woodland Hills Local Search Marketing

Local Search Marketing Experts, Google Rolls "Users Privacy" in AdWords Product,, Today Google announced that it would address privacy concerns by encrypting search data from url's.  By default Google is turning on SSL for all logged in users.  This impacts users of Google Analytics who previously relied on this data to make business decisions.  By hiding this data for users of GA, they are... moreLocal Search Marketing Experts, Google Rolls "Users Privacy" in AdWords Product,, Today Google announced that it would address privacy concerns by encrypting search data from url's.  By default Google is turning on SSL for all logged in users.  This impacts users of Google Analytics who previously relied on this data to make business decisions.  By hiding this data for users of GA, they are crippling practitioners ability to properly optimize lead generation, landing page optimization, inbound marketing and on/off-site optimization for organic traffic. What really seems hypocritical is that this data WILL be available to users of Google's advertising product, AdWords.  Essentially this says to me, Privacy is for sale at Google and they just rolled it into their AdWords product.  If this was about privacy Google would not make this data available regardless of whether they are paying Google or not.  This obviously will not happen, as keyword data of this type is exactly what practitioners need to justify spending money with Google AdWords.  This would hurt their AdWords business immensely.  But as of now  as long as you are paying Google to advertise you can have access to this "private information", but if you don't use AdWords then your S.O.L. This applies for any third party tracking software as far as I understand it, which means if you are using omniture site catalyst, you still won't have this data passed via the browser to site catalyst accounts.  What about Google Webmaster Tools you ask?  Sure, they provide valuable data for site owners looking for keywords driving business, right?  Yes it does, the problem is that research has shown the keyphrase data to be around 70% useless.  One think i learned in Business school is that the reliability of your data is paramount to success when using that data to make decisions.This doesn't even address the real issue which is the very data Google says is sensitive, is still available to Google themselves.  And furthermore, they use that data to target ads to users via their content & search partners network.  This is the ultimate hypocrisy, i mean if Google utilizes a users search data, which is sensitive to their account, to optimize ad serving they are obviously not that concerned about privacy. I mean this is coming from a company that drives around in cars snapping pictures and putting them online with a map overlay (Google Street View, Google Earth, etc.), so the premise that this is about privacy is something i'm not buying. Yes they are selling it, both figuratively in their almost comically hypocritical announcement and literally rolled in to their AdWords product.CrunchBase InformationGoogleInformation provided by CrunchBase view page