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Super Bowl Commercials Integrate Mobile

Last night’s Super Bowl marked a turning point in both broadcast and mobile advertising. This change is multi-screen marketing, integrating mobile into other channels like broadcast, print, online and other marketing media. Many brands used Shazam as a way to engage consumers beyond the TV and on the couch. Others incorporated QR codes or check-in [...], Last night’s Super Bowl marked a... moreLast night’s Super Bowl marked a turning point in both broadcast and mobile advertising. This change is multi-screen marketing, integrating mobile into other channels like broadcast, print, online and other marketing media. Many brands used Shazam as a way to engage consumers beyond the TV and on the couch. Others incorporated QR codes or check-in [...], Last night’s Super Bowl marked a turning point in both broadcast and mobile advertising. This change is multi-screen marketing, integrating mobile into other channels like broadcast, print, online and other marketing media. Many brands used Shazam as a way to engage consumers beyond the TV and on the couch. Others incorporated QR codes or check-in [...] view page