We find ourselves now having to decide which channels (remember? Social CRM is adding social channels to CRM) we are going to use to deliver the business functions we picked earlier, and to fulfill the rules we agreed to use. The channel selection and deployment of any multichannel strategy has always been my favorite part. The questions that you need to ask are so interesting (well, not the... Read moreWe find ourselves now having to decide which channels (remember? Social CRM is adding social channels to CRM) we are going to use to deliver the business functions we picked earlier, and to fulfill the rules we agreed to use. The channel selection and deployment of any multichannel strategy has always been my favorite part. The questions that you need to ask are so interesting (well, not the questions – the answers), and the information you collect can truly help you understand and see the value of the View page