As the snow started falling like crazy in Colorado on Wednesday of this week, I came across an article about the ski industry in Colorado. Due to lingering effects of the economic downturn, the ski industry has shifted its marketing strategy from marketing nationally and internationally to marketing in-state and regionally. People aren’t driving as much, aren’t planning to go too far... Read moreAs the snow started falling like crazy in Colorado on Wednesday of this week, I came across an article about the ski industry in Colorado. Due to lingering effects of the economic downturn, the ski industry has shifted its marketing strategy from marketing nationally and internationally to marketing in-state and regionally. People aren’t driving as much, aren’t planning to go too far from home and aren’t spending that much money on a luxury like skiing. View page