mikevandervort
Michael VanDervort
[New Post at The Human Race Horses] How effective is your message
This morning I heard an advertisement on WDAE 620 am in Tampa. It is a major sports talk station here in central Florida, and generates a lot of revenue for Clear Channel. The sound spot I heard was for a local restaurant chain. In the ad, one of the hosts of the radio show explained how to get to a web site to make reservations for your holiday event. It went something like this: