First Tweet: Jun 11, 2009
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Measuring the Value of Social Media « SocialSteve's Blog
Measuring social media is parallel to measuring marketing – something that has been debated for as long as I can remember. The CEO asks, “If I allocate headcount and budget for social media, am I going to see more sales?” Digital native in company replies, “Absolutely.” CEO snaps back, “Okay, quantify the ROI.”
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- Influential
- Name Steve Goldner
- Location NYC area
- Bio Social Media Consultant, Social Network Entrepreneur (Opt-In), Social Network Revenue
@mitchjoel ROI - an endless debate ... what is the ROI on debating ROI. My thoughts on the subject of sm ROI at http://bit.ly/hodQp
- Name Karine Halpern
- Location Paris+NYC+else
- Bio www.khgoblog.com : with my bio + my videos. Filmmaker, consultant in public communication, crossmedia, cosmopolitan and happy person in synchronie-cities...
- Influential
- Name Steve Goldner
- Location NYC area
- Bio Social Media Consultant, Social Network Entrepreneur (Opt-In), Social Network Revenue
Measuring the Value of Social Media http://bit.ly/hodQp #sm2009
- Name Paul Hassels Mönning
- Location Doorn Netherlands
- Bio Marketeer, Scuba-enthusiast, Traveller, NZ fan
Nice article on measuring the value of social media from @socialsteve http://bit.ly/uCB0x
RT @ReeditHere: measuring the value of social marketing: http://bit.ly/hodQp - I really think this applies to marketing #conservation too!
measuring the value of #social marketing: http://bit.ly/hodQp - I really think this applies to the marketing #conservation too!
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- Name barbchamberlain
- Location Spokane, WA
- Bio Higher ed/policy communicator, bike commuter, fan of Spokane/our river, civic volunteer, mom/wife. Manage @Bike2WrkSpokane/@WSUSpokane/@FriendsofFalls.
Attn/Affinity & more: I like "A path" for social media laid out by @SocialSteve: http://bit.ly/2vzUfP
- Influential
- Name Steve Goldner
- Location NYC area
- Bio Social Media Consultant, Social Network Entrepreneur (Opt-In), Social Network Revenue
Measuring the Value of Social Media http://bit.ly/hodQp (RT for new SocialSteve followers and new twits) #socialmedia
- Influential
- Name Steve Goldner
- Location NYC area
- Bio Social Media Consultant, Social Network Entrepreneur (Opt-In), Social Network Revenue
@isolution I address short term results that should be measured. See "Measuring the Value of Social Media" http://bit.ly/hodQp