Network
FanSection Blog - Sports, Social Media, Analysis, Commentary
blog.fansection.com/2009/03/study-shows-that-online-gaming-ads-drive-more-brand-awareness-than-tv/
–
view page
–
cached page
Preliminary data from a study sponsored by NeoEdge Networks, a casual gaming ad network, and Zappos.com shows that brand advertising within online gaming showed signficantly more lift than brand advertising on TV. The study won’t be complete until March 31, but if the rough data is accurate, that’s a great data point for the digital advertising industry, especially those in casual gaming and... morePreliminary data from a study sponsored by NeoEdge Networks, a casual gaming ad network, and Zappos.com shows that brand advertising within online gaming showed signficantly more lift than brand advertising on TV. The study won’t be complete until March 31, but if the rough data is accurate, that’s a great data point for the digital advertising industry, especially those in casual gaming and social media. Here’s the most interesting paragraph from the Adotas post: view page
All posts about this link
All posts about this link
RT @TVLoop New study shows that online gaming ads could be more effective for brand awareness than TV. Interesting data http://tr.im/hVYW
GReader share: Study shows that online gaming ads drive more brand awareness than TV: Preliminary .
RT @TVLoop New study shows that online gaming ads could be more effective for brand awareness than TV
New study shows that online gaming ads could be more effective for brand awareness than TV. Interesting data
New study shows that online gaming ads could be more effective for brand awareness than TV. Interesting data
New study shows that online gaming ads could be more effective for brand awareness than TV. Interesting data