New study shows that online gaming ads could be more effective for brand awareness than TV. Interesting data
First Tweet: Mar 25, 2009
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Preliminary data from a study sponsored by NeoEdge Networks, a casual gaming ad network, and Zappos.com shows that brand advertising within online gaming showed signficantly more lift than brand advertising on TV. The study won’t be complete until March 31, but if the rough data is accurate, that’s a great data point for the digital advertising industry, especially those in casual gaming and... Read morePreliminary data from a study sponsored by NeoEdge Networks, a casual gaming ad network, and Zappos.com shows that brand advertising within online gaming showed signficantly more lift than brand advertising on TV. The study won’t be complete until March 31, but if the rough data is accurate, that’s a great data point for the digital advertising industry, especially those in casual gaming and social media. Here’s the most interesting paragraph from the Adotas post: View page
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