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Moving from a Low Accountability to a High Accountability Business Model
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How does one measure Lift? Read this from @jimnovo http://twurl.nl/ix14fp #wa
Heavy Lifting » Marketing Productivity Blog » Blog Archive http://bit.ly/14euO8
Heavy Lifting » Marketing Productivity Blog » Blog Archive: At some point, a boss, someone in Finance, or a BI p.
is hoping web analysts engage with other analysts in the enterprise, much to learn from each other, for example: http://snurl.com/f5n2f
Jim Novo on Web Analytics pros needing to evolve to control groups, a very good idea
@glinskiii Ooo, the Finance one should be good! Here's my (related) contribution: http://snurl.com/f5n2f