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Mekanism Blog » Blog Archive » The iPad Effect.

So the iPad arrived. Don’t get me wrong, our office has been in a tizzy of conversation about this for the weeks leading up, as well. Just as I assume your office has been in one, even if you work at a low fat yogurt shop (even a yogurt shoppe…STILL don’t get why the “pe” is necessary there). I work in a department entirely focused on how media shifts on a by-the-second basis, and... moreSo the iPad arrived. Don’t get me wrong, our office has been in a tizzy of conversation about this for the weeks leading up, as well. Just as I assume your office has been in one, even if you work at a low fat yogurt shop (even a yogurt shoppe…STILL don’t get why the “pe” is necessary there). I work in a department entirely focused on how media shifts on a by-the-second basis, and it’s our job to watch every last twitch that new media happens to feel. view page