Topsy

Devices are hot this quarter

One of the interesting things I can do as a Gartner analyst is to mine some of the data that we collect from our web site. I just trawled through the anonymised search strings for the July to September quarter and in the mobile / communications domain the topic people were searching for information on most frequently was ….. mobile devices. Adding together generic searches such as “mobile... Read moreOne of the interesting things I can do as a Gartner analyst is to mine some of the data that we collect from our web site. I just trawled through the anonymised search strings for the July to September quarter and in the mobile / communications domain the topic people were searching for information on most frequently was ….. mobile devices. Adding together generic searches such as “mobile device” and “smartphone” with searches for specific devices such as “iphone” or “blackberry” shows me that mobile devices make up about 2x as many searches as the next most popular comms-related topic which was unified communications. This is only fair, mobile devices are much cooler and more interesting than unified comms which is a topic I detest because it misses the point about the real purpose of communications. The interest in devices also mirrors my experience at US symposium where many of my client meetings were about device selection, device vendors and platforms. View page