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Online Branding & eMarketing Techniques « Depesh Mandalia’s Weblog

I’ve spoken to a number of leading companies in the ecommerce arena recently including retail, advertising, investment and travel. Most of the brands, which will go unnamed for reasons of trust and confidentiality, have a strong traditional ‘offline’ brand, well known as being leaders in their industry. However, they share 1 commonality – using their brand strength to drive online... moreI’ve spoken to a number of leading companies in the ecommerce arena recently including retail, advertising, investment and travel. Most of the brands, which will go unnamed for reasons of trust and confidentiality, have a strong traditional ‘offline’ brand, well known as being leaders in their industry. However, they share 1 commonality – using their brand strength to drive online revenue, without too much focus on recreating the core brand messaging online. view page