Do we still need focus groups when we have tools like social media and twitter. There are for more efficient ways for brands to stay close to their customers. Focus groups are dead. Twitter, Ning, Communispace are the new tools.
uxfeederUX FeederInfluentialDelicious: Are focus groups dead? | Creativity_Unbound: “Focus groups only provide additional context to... http://bit.ly/dubZ7d [Research]