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Pervasive predictive analytics — JT on EDM

After posting on the 10 analytic truths/myths earlier today I was reminded that I had not posted about Fern Halper’s post: Is it Possible to Make Predictive Analytics Pervasive?. I enjoyed Fern’s post and meant to blog about it but then got distracted. She makes the key points well – we increasingly do not need PhD mathematicians to build models (as Neil Raden cogently argued on his blog)... Read moreAfter posting on the 10 analytic truths/myths earlier today I was reminded that I had not posted about Fern Halper’s post: Is it Possible to Make Predictive Analytics Pervasive?. I enjoyed Fern’s post and meant to blog about it but then got distracted. She makes the key points well – we increasingly do not need PhD mathematicians to build models (as Neil Raden cogently argued on his blog) as models are becoming easier to build and we do not need people to use them explicitly if they are embedded in operational processes – or in operational decisions, to use my terminology. View page