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What You Can Learn From Cisco’s B2B Viral Video Campaign » B2B MarCom Writer Blog
marcom-writer-blog.com/2008/11/11/what-you-can-learn-from-ciscos-b2b-viral-video-campaign/
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Dianna Huff delivers news, riffs, and commentary on all things relating to B2B marketing communications.
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RT @imaginationNow Cisco's lessons learned from their B2B marketing efforts: http://tinyurl.com/l7w4t4 <-@DiannaHuff is awesome
Stumbled on this article with Cisco's lessons learned from their B2B marketing efforts: http://tinyurl.com/l7w4t4
Marcom Writer Blog had a nice analysis of the two campaigns, with insight from the social media marketing manager
Interesting post for those interested in viral video: http://marcom-writer-blog.com/?p=288
@KirstenParagona Found Cisco viral case study http://tinyurl.com/6kx75d, webcasting site http://www.on24.com/. Think there's lots out there