Topsy

Four Conclusions from Madison Avenue

For the uninitiated, Advertising Week is billed as 'North America's premier gathering of cutting edge communications leaders.' So, one might assume that a panel at such a cutting edge conference named 'The Future is Now: Digital Video' would celebrate the ascendance of broadband content. Unfortunately, the conversation seemed more focused on beating the drums of fear for a threatened medium,... moreFor the uninitiated, Advertising Week is billed as 'North America's premier gathering of cutting edge communications leaders.' So, one might assume that a panel at such a cutting edge conference named 'The Future is Now: Digital Video' would celebrate the ascendance of broadband content. Unfortunately, the conversation seemed more focused on beating the drums of fear for a threatened medium, broadcast television, than about video as the future of entertainment. view page