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Note to CMO: Wants, Needs and Being a Better Referee | Note to CMO
note-to-cmo.com/2009/09/note-to-cmo-wants-needs-and-being-a-better-referee/
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Dear CMO: Ed Rush is the former head of all NBA referees and now runs clinics for those who aspire to greater things in their refereeing careers. He had trouble filling his early clinics, and the evolution of his positioning is a lesson to anyone selling solutions to smart people. What do referees need to progress in their profession? According to Ed, the answer is “become better... moreDear CMO: Ed Rush is the former head of all NBA referees and now runs clinics for those who aspire to greater things in their refereeing careers. He had trouble filling his early clinics, and the evolution of his positioning is a lesson to anyone selling solutions to smart people. What do referees need to progress in their profession? According to Ed, the answer is “become better referees.” The problem is that referees don’t think they need to get better. They think they’re already pretty good. view page
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RT @Note_to_CMOAre you telling them they aren't good enough? Or giving them a shot at The Bigs? New at Note to CMO: http://bit.ly/BQAlV
RT Note_to_CMOAre you telling them they aren't good enough? Or giving them a shot at The Bigs? New at Note to CMO: http://bit.ly/BQAlV