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Note to CMO: Go Daddy, Apple's | Note to CMO
note-to-cmo.com/2010/02/note-to-cmo-go-daddy-appl...k-different%E2%80%9D-and-the-point-of-marketing/
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Apple’s celebrated “Think Different” ad campaign didn’t sell more computers. Sales fell for the next three quarters. Go Daddy’s vilified Super Bowl ads – called “the lowest of the low” by Adweek – just create new sales records every year. Which campaign would you rather have?
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All posts about this link
+ branding v sales RT @Note_to_CMO: Go Daddy, Apple's Think Different and the Point of Marketing. New at Note to CMO
RT @note_to_cmo Note to CMO: Go Daddy, Apple's | Note to CMO http://bit.ly/9VUzX4
RT @Note_to_CMO: Apple's Think Different presaged 3 straight Qs of lower sales. Go Daddy's sets sales records
Apple's Think Different presaged 3 straight qtrs of lower sales. Go Daddy's SB ads sets sales records. Hmm
Go Daddy, Apple's Think Different and the Point of Marketing. New at Note to CMO