regulargeek.com/2009/08/27/why-measure-roi-of-social-media
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When people talk about social media and corporations, ROI is eventually mentioned. This stems from the fact that people see social media as another form of marketing or advertising. Marketing and advertising always have ROI linked to them because there is a lot of money spent. If you start with the assumption that social media is purely marketing and advertising, then you are starting with the... Read moreWhen people talk about social media and corporations, ROI is eventually mentioned. This stems from the fact that people see social media as another form of marketing or advertising. Marketing and advertising always have ROI linked to them because there is a lot of money spent. If you start with the assumption that social media is purely marketing and advertising, then you are starting with the wrong assumptions. View page