As much as people talk about Twitter, we must realize that Twitter is only a tool (or infrastructure as I have argued). It is not a destination that people will focus their attention on for hours of the day. The battle for your attention, and which destination you focus on, is ramping up quickly. There seem to be two major players in this battle, Google and Facebook. However, they are taking... moreAs much as people talk about Twitter, we must realize that Twitter is only a tool (or infrastructure as I have argued). It is not a destination that people will focus their attention on for hours of the day. The battle for your attention, and which destination you focus on, is ramping up quickly. There seem to be two major players in this battle, Google and Facebook. However, they are taking different routes on their way to the destination. view page