Topsy

The Role of Opaque Sites in the Travel Planning Process | VTV Channel - A Vlog focusing on Hotel Merchandising Online

Opaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates. Sites like Priceline and Hotwire that have opaque mechanisms offer hoteliers an opportunity to price into the this segment while maintaining higher rates at their retail outlets. Leveraging these sites often results in... moreOpaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates. Sites like Priceline and Hotwire that have opaque mechanisms offer hoteliers an opportunity to price into the this segment while maintaining higher rates at their retail outlets. Leveraging these sites often results in improved RevPAR. Tips on getting started with opaque sites: - Start to using them as soon as possible - Give higher rates with restricted inventory - Use them day-of or day-before view page