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ad:tech brain » Blog Archive » Your Campaign Is Irrelevant: Why We Should Be Looking At Technology To Create Our Next Great Ideas
ad-techbrain.com.au/2010/01/25/your-campaign-is-i...ng-at-technology-to-create-our-next-great-ideas/
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The challenge with so many digital deployments is that they live for so much longer than a campaign. Your website, your social media presence and your email communications strategy are foundations which can help ramp up a campaign but need to exist independently of what ever big idea is driving the latest marketing strategy. So if this is true, what is a great digital idea?
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All posts about this link
In digital there's no BIG IDEA, rather a series of things when pulled together, deliver the experience for the customer http://bit.ly/b9iSZR
Your campaign is irrelevant? Come and see us at ad:tech - http://tinyurl.com/ydko6q7
RT @lucyjjames: what's the BIG IDEA in digital? @ideagarden has some thoughts & opinions http://tinyurl.com/ydko6q7 #ATSYD
RT @ideagarden: what's the BIG IDEA in digital? http://tinyurl.com/ydko6q7 @jenatideagarden
what's the BIG IDEA in digital? http://tinyurl.com/ydko6q7 @jenatideagarden
RT @lucyjjames: what's the BIG IDEA in digital? @ideagarden has some thoughts & opinions http://tinyurl.com/ydko6q7 #ATSYD
what's the BIG IDEA in digital? @ideagarden has some thoughts & opinions http://tinyurl.com/ydko6q7 #ATSYD