If the TV industry doesn’t invent a digital business that customers want, it risks an “iTunes moment,” when Apple took hold of the online music business, a Microsoft exec said.
BioI design/develop most Atlanta Falcons (NFL) digital media properties (via Flash, PHP, etc), and graphics, effects, and camera for special filmed productions.
Microsoft is spot-on with their warning to Hollywood: http://bit.ly/aNgVH ... I'm glad the NFL is already pursuing digital solutions.