No, Santa’s not part of the Red campaign. I heard on the morning radio with Casey Kasem that Santa Claus was a popular folk lore for decades, dressed in blue or yellow, often skinny and tall. And then in 1931, Coca-Cola did an ad campaign with a chubby red-suited Santa Claus, which matches the Coca-Cola colors, and now it’s become part of pop culture. The power of advertising at work — not... moreNo, Santa’s not part of the Red campaign. I heard on the morning radio with Casey Kasem that Santa Claus was a popular folk lore for decades, dressed in blue or yellow, often skinny and tall. And then in 1931, Coca-Cola did an ad campaign with a chubby red-suited Santa Claus, which matches the Coca-Cola colors, and now it’s become part of pop culture. The power of advertising at work — not only is the Coke brand (one of?) the most recognized around the world, it’s also shaped the image of Santa Claus as we know it. view page