Cupcake Gentrification

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The unstoppable rise of the cupcake over the past five years has been analysed in terms of retro-food chic and nostalgia, the infantilisation of Western civilization, the triumph of appearance over substance, and even American political culture. After all, a cupcake is both democratic (one equally-sized cupcake each) and libertarian (there is no imperative to share and everyone can have a... moreThe unstoppable rise of the cupcake over the past five years has been analysed in terms of retro-food chic and nostalgia, the infantilisation of Western civilization, the triumph of appearance over substance, and even American political culture. After all, a cupcake is both democratic (one equally-sized cupcake each) and libertarian (there is no imperative to share and everyone can have a different flavour), in marked contrast to the communal cake. view page


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