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Personal branding: a promise and a contract with every customer | Impresiones, el Blog de Javier Velilla | Comunicación
javiervelilla.es/wordpress/2009/10/09/personal-br...ng-a-promise-and-a-contract-with-every-customer/
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“A brand is more than a name or a logo – it is a promise and a contract with every customer with whom you are dealing. And if people feel that the
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