References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can publish, they’re a CRITICAL sign of online credibility. Customers have to believe your claims are true before they will act. What’s more, references associate your brand with other influential... moreReferences. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can publish, they’re a CRITICAL sign of online credibility. Customers have to believe your claims are true before they will act. What’s more, references associate your brand with other influential brands. view page