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Never Aim for ‘Cool’, Always Aim for ‘Authentic’

Many youth marketers talk about immersing oneself in youth to really understand Generation Y but few do it on a regular basis. Nancy Lublin (1010Youth Award Nominee) on the other hand surrounds herself each day as she works one-on-one with teens and young adults at DoSomething.org, a not-for-profit that uses online methods to get teens to do charitable work offline. Her youthful exuberance and... moreMany youth marketers talk about immersing oneself in youth to really understand Generation Y but few do it on a regular basis. Nancy Lublin (1010Youth Award Nominee) on the other hand surrounds herself each day as she works one-on-one with teens and young adults at DoSomething.org, a not-for-profit that uses online methods to get teens to do charitable work offline. Her youthful exuberance and girlish look had me wondering if I was talking to the right person or another Gen Y staff member. Quickly however, her deep understanding of youth culture became apparent and it’s no wonder that she has been called on to work for corporate social cause campaigns like Pepsi Refresh. In this episode of MobileYouthTV Nancy discusses the reasons for the rising popularity in social causes among youth and her advice for brands marketing to young consumers. view page