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The 10 Changes a CEO needs to make to win young consumers - 6 Big is no longer best, be as niche as you can | mobileYouth - youth marketing mobile culture research
mobileyouth.org/post/the-10-changes-a-ceo-needs-t...-6-big-is-no-longer-best-be-as-niche-as-you-can/
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The Pepsi Generation In 1963, agency BBDO introduced a radically new concept to the field of youth marketing - lifestyle. The slogan Come alive! You're in the
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