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Permuto Discoveries » Which Industries Use Google AdWords The Most?

We recently published a graphic that illustrated the contribution of the top 100 AdWords spenders to Google’s total daily and monthly revenue. Today, we decided to use complementary data in order to determine ad volume, by industry, for these top spenders. Perhaps intuitively, ‘Retail ‘constitutes the largest percentage of AdWords ads at 54%, followed by ‘Search Engines’ and “Travel... moreWe recently published a graphic that illustrated the contribution of the top 100 AdWords spenders to Google’s total daily and monthly revenue. Today, we decided to use complementary data in order to determine ad volume, by industry, for these top spenders. Perhaps intuitively, ‘Retail ‘constitutes the largest percentage of AdWords ads at 54%, followed by ‘Search Engines’ and “Travel and Accommodation”, which are both at 14% respectively. We have also included a list of the the top 100 advertisers, and figures on industry-wide ad volume: view page