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I walked away from the 2009 Word of Mouth Supergenius event with many ideas and impressions, a fraction of which made their way to my Twitter stream in real-time. The event, hosted by Gaspedal, brought together leading word-of-mouth practitioners who shared tips for marketers seeking to build their brands in authentic ways. Some take-aways: * Coca-Cola empowers its employees and... moreI walked away from the 2009 Word of Mouth Supergenius event with many ideas and impressions, a fraction of which made their way to my Twitter stream in real-time. The event, hosted by Gaspedal, brought together leading word-of-mouth practitioners who shared tips for marketers seeking to build their brands in authentic ways. Some take-aways: * Coca-Cola empowers its employees and associates to become brand ambassadors through social media instead of trying to control them. view page