Any customer feedback you can acquire has value. But gathering customer input via satisfaction survey isn't always a valid way to measure your effectiveness.
tscbSmall Company BlogInfluential[ Best of TSCB ] Why Customer Input Doesn't Matter: The Myth of Measuring Customer Satisfaction http://tinyurl.com/yau98h7#marketing
tscbSmall Company BlogInfluential[ Article ] When Customer Input Doesn't Matter: The Myth of Measuring Customer Satisfaction http://tinyurl.com/yau98h7#marketing
tscbSmall Company BlogInfluential[ Article ] When Customer Input Doesn't Matter: The Myth of Measuring Customer Satisfaction http://tinyurl.com/yau98h7
riaenjolieRiaEnjolie, Inc.InfluentialThis post on soliciting cust. input is a bit cynical & makes it too easy to walk away from doing it Agree or Disagree