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Thought Leader » Sarah Britten » What does it mean to be a man?

Sometimes an advertising campaign is so completely and utterly on trend, so obvious in its attempts to capitalise on the zeitgeist, that to ignore it would be remiss. And so it is with the latest Dockers campaign from the US, one which is worth taking a closer look at. In South Africa, we’ve just been through the annual 16 days of activism campaign, and questions about the role of men in... moreSometimes an advertising campaign is so completely and utterly on trend, so obvious in its attempts to capitalise on the zeitgeist, that to ignore it would be remiss. And so it is with the latest Dockers campaign from the US, one which is worth taking a closer look at. In South Africa, we’ve just been through the annual 16 days of activism campaign, and questions about the role of men in society apply just as much to us as they do to the chino-wearing masses of America. view page