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twitter.com/akinarikan
Author of Multichannel Marketing: Metrics and Methods for On and Offline Success. Also evangelist for Unica's web analytics and interactive marketing solutions.
67 Posts by akinarikan
67 Posts by akinarikan
Virgin Atlantic, awards finalist at #IBMSCGS reduced site form abandonment by 60% with #analytics and cross-team analysis meetings
ING awards finalist at #IBMSCGS - cannot do Smarter Commerce without Smart(er) People behind it. Hats off to the ING team!
Webcasts
event.on24.com/r.htm?e=450854&k=906CFEA4FD66E24EBB12FD762C503C78&partnerref=IBM2&s=1
Now! Webinar w #Forrester’s @bkwalker - new research results on selling to today's connected customer http://t.co/o5kl0pYg #smartercommerce
TechCrunch | smartphone-by-store
techcrunch.com/2012/05/14/with-smartphone-assiste...p-depends-on-where-you-shop/smartphone-by-store/
Interesting: smartphone use while in stores --- by-store type. Based on Nielsen data: http://t.co/Eax4A4T4
My favored: New Content Recommendations product copies ease of "product recommendations" approach to content #measure:
www-142.ibm.com/software/products/us/en/personalized-content-recommendations/
My favored: New Content Recommendations product copies ease of "product recommendations" approach to content #measure: http://t.co/ElSUnXup
Apple's iPhone Business Alone Is Now Bigger Than All Of Microsoft
articles.businessinsider.com/2012-02-04/tech/31023911_1_steve-ballmer-iphone-microsoft-ceo
From February but still mind boggling: Apple's iPhone Business Alone Is Bigger Than All Of Microsoft in Q4-2011- http://t.co/E99pA08P
Multichannel Marketing Metrics » 10 Signs Your Company is Stuck in the Old Web Analytics World Instead of Embracing Today’s Digital Analytics
multichannelmetrics.com/10-signs-your-company-is-...d-of-embracing-today%E2%80%99s-digital-analytics
10 signs your company is stuck in the old web analytics world vs. embracing the new digital analytics #measure: http://t.co/Iigq5OMI
Using Content Analytics To Amplify The “Voice of the Customer”
www2.gotomeeting.com/register/323050626?mkt_tok=3RkMMJWWfF9wsRonuaXPZKXonjHpfsX77u4vX6Og38431UFwd...
#VOC on steroids with text analysis. At #emetrics Walmart's keynote shared their approach. Here is IBM Watson's take: http://t.co/rIciz2Vb
Multichannel Marketing Metrics
multichannelmetrics.com/
#measure + #CRM folks: Given the WAA's name change to #DAA, what is Digital Analytics then? My recommendations at http://t.co/5FTAfcjy
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