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The Armory Marketing Group: Helping brands reach, connect and sell to Gen Y.
232 Posts by armorymarketing
232 Posts by armorymarketing
Old Spice Responds to AdAge Piece - AgencySpy
mediabistro.com/agencyspy/old-spice-responds-to-adage-piece_b21631
The hard truth that buzz doesn't necessarily equate to sales: Case Study: Old Spice. See: http://t.co/Sdf1N4A
The winner in a VERY close 2011 #Mopar #MoVenture is the #Purple team driving the @Chrysler 300C! Congrats to Ben & Chris!
2D Photography Rube Goldberg Machine
A different take on the @honda cog spot. Worth a watch for sure: http://t.co/crh7Iip
Couponing Is Cool Again: Millennials On Groupon, LivingSocial & Foursquare | Ypulse
ypulse.com/couponing-is-cool-again-millennials-on-groupon-livingsocial-foursquare
Groupon attracting Gen Y and making couponing fun and social. See: http://t.co/QiHKiLS
Everything is a Remix: The Elements of Creativity | threebillion.com
threebillion.com/everything-is-a-remix-the-elements-of-creativity/
Must Watch: http://t.co/n7Yge4V Origins & Myths of creativity. So well done by @remixeverything. Thanks to @threebillion!
Chris Bryan Films Phantom Reel
I just liked "Chris Bryan Films Phantom Reel" on Vimeo: http://vimeo.com/24262272
Beer Is Still King, but Wine Gaining With Millennials | Ad Age Stat - Advertising Age
adage.com/article/adagestat/beer-king-wine-gaining-millennials/226901/
Gen Y choosing wine more often than Gen X. Beer is still king tho. See: http://bit.ly/gRTxrG
Brand Consistency Is Killing Digital Advertising
schedule.sxsw.com/events/event_IAP6397
So true. @sxswliz: Brand Consistency Is Killing Digital Advertising http://t.co/jI1oCLm via #sxsw
Univision gives NBC, Comcast bad news MarketWatch First Take - MarketWatch
marketwatch.com/story/univision-gives-nbc-comcast-bad-news-2011-03-02
Univision is the 4th most watched network among Gen Y viewers aged 12-34. Believe it. See: http://bit.ly/gMPNs5
Toyota’s Scion Considers Premium, Electric Car to Boost Sales - Bloomberg
bloomberg.com/news/2011-01-11/toyota-s-scion-considers-premium-cars-to-revive-brand-s-sales.html
Scion: A Gen Y strategy that is failing? From 173k units/year to 46k/year. http://bit.ly/f6xfI5, http://bloom.bg/dMaROy
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