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Brand strategist. MBA. Musician. Yellow Jacket. Partner at West Reed - a creative agency specializing in core messaging, branding, and design.
382 Posts by benjamin_reed
382 Posts by benjamin_reed
The portable brand message: why short isn’t enough. | Our Thinking | West Reed – A Brand Consulting Firm
westreed.com/our-thinking/the-portable-brand-message-why-short-isnt-enough/
Is your message portable enough to carry? "The portable brand message: why short isn’t enough." http://t.co/MxzLybpp via @west_reed
#gabizl12 I like the verbal branding queue between the CollectorDASH company name and the website URLs. #memorable
Three Myths about What Customers Want
blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
Turns out the key to your customer's heart is shared values. // Three Myths about What Customers Want: http://t.co/dGotx7Ej via @HarvardBiz
TechCrunch | Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million
techcrunch.com/2012/05/23/more/
Another Atlanta tech startup makes it big. // Vitrue Has Been Bought By Oracle For $300 Million http://t.co/MYGjZzaC via @techcrunch
A Logo Does Not A Brand Make | Business 2 Community
business2community.com/branding/a-logo-does-not-a-brand-make-0182871
A Logo Does Not A Brand Make - "Each stage of a customer’s interaction should reinforce the same message" http://t.co/XFSEPPMQ
Quick Course On Effective Website Copywriting | Smashing Magazine
smashingmagazine.com/2012/05/18/quick-course-on-effective-website-copywriting/
Quick Course On Effective Website Copywriting http://t.co/y7rPzHox via @smashingmag
A Practical Guide to Branding
businessweek.com/smallbiz/content/jun2008/sb2008069_694225.htm
If you can't define your brand, your customers won't be able to, either
When your mission statement has been viewed >60M times and people hang it on their walls - that's a good brand message.
facebook.com/photo.php?fbid=409006795786803&set=a.409006792453470.90916.392849207402562&theater=&...
When your mission statement has been viewed >60M times and people hang it on their walls - that's a good brand message
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