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2 Posts by cirwinwetink
2 Posts by cirwinwetink
Fruitful Strategy: creating corporate social opportunity
fruitfulstrategy.com/blog/2009/05/five-strategies-for-building-your-ethical-brand/Best Global Brands - BusinessWeek
businessweek.com/magazine/content/08_39/b4101052097769.htm
Great reminder! Don't scale back branding efforts during a recession