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Melbourne, Victoria
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Digital media guru, host of Collingwood FC's 'Pie Cast', music and film buff, political animal
756 Posts by confrantzeskos
756 Posts by confrantzeskos
Rovio's strategy: FANS - get and keep, BRAND: manage and monetise. Revenue streams: Entertainment, Edutainment, Merchandise #OgilvyFuel
Rovio had created 51 games over 6 years before it achieved massive success with Angry Birds #OgilvyFuel
"Don't assume digital isn't about things - because it is!" @jonathanbriggs at #OgilvyFuel - now talking about Data - specifically @kaggle
"90% of search is about categories, not brands. We have to be there when they want us, not when we want them." James Thompson #ogilvyfuel
James Thompson from Diageo addressing Day 2 at #OgilvyFuel http://t.co/gAOqqY5O
The Con Frantzeskos Daily
paper.li/ConFrantzeskos/1326946112
The Con Frantzeskos Daily is out! http://t.co/AYtiwXPk ▸ Top stories today via @rachelsterne @adenhepburn @Lefsetz
"Brands command a premium not because we love them, but because they're a lot less likely to be shite" @RorySutherland #OgilvyFuel
Rory Sutherland (Ogilvy, former IPA President and regular TED speaker) and I had a chat today about e-cigarettes
Rory Sutherland (Ogilvy, former IPA President and regular TED speaker) and I had a chat today about e-cigarettes http://t.co/qIRQT5Go
A presentation on neoclassical economics by @RorySutherland at the #OgilvyFuel conference
"Women's breasts are essentially a form of advertising, or branded entertainment" @RorySutherland #OgilvyFuel
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