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brand as business™ consulting partner -- operationalize your brand to grow your business
2,845 Posts by deniseleeyohn
2,845 Posts by deniseleeyohn
Still No Product Placement Allowed on U.K. TV: LONDON (AdAge.com) -- Despite U.K. commercial TV's funding c..
adage.com/login.php
Is Burger King Poised to Retake Second Place From Wendy's? http://t.co/mqQeR77y by @maureenmorrison |take a look to see why i don't think so
Stop Thinking Your Brand is Engaging When it Isn’t
revealingengagement.com/2012/04/16/stop-thinking-your-brand-is-engaging-when-it-isnt/
RT @jdeagustin: Rethinking #Brand Engagement -->> It's about Eliciting #Emotion http://t.co/pU3HEGgD |smart on audience-centered engagement
Secrets of the 10 Most-Trusted Brands
entrepreneur.com/article/223125
RT @jayehret: Secrets of the Top 10 Brands... http://t.co/rVzDAfQw | not really "secrets" but good advice
Our book , The Brand Bubble cited in The Journal of Consumer Psychology Thannks
sciencedirect.com/science/article/pii/S1057740812000290Thanks
RT @johngerzema: The Brand Bubble cited in Journal of Consumer Psych http://t.co/yK2IvfmZ | congrats! (related intvw: http://t.co/HzFcvCTe )
A former Procter & Gamble chief marketer's exec dream team - Fortune Management
management.fortune.cnn.com/2012/05/22/procter-gamble-jim-stengel-executive-dream-team/
former Procter & Gamble chief marketer's exec dream team http://t.co/iCi42Zx9 | ceo=tim cook coo=sheryl sandberg cmo=trevor edwards-love it!
CPGmatters_InStoreMarketing
cpgmatters.com/In-StoreMarketing0512.html
Occasion-Based Mktg Triggers Coke's Solutions http://t.co/1DfUZ9bt via @cpgmatters | "unlocking emotions of occasion is critical to success"
Uniqlo Sees Room for Growth in the U.S.
nytimes.com/2012/05/23/business/uniqlo-sees-room-for-growth-in-the-us.html
Uniqlo Sees Room for Growth in the US http://t.co/F19YPBVt vy @stephcliff |malls don't seem right for brand (related: http://t.co/hyFvAkjs)
"Join My Network" cartoon | Tom Fishburne: Marketoonist
tomfishburne.com/2012/05/join-my-network.html
join my network http://t.co/XBpBMKBM by @tomfishburne | "Fewer meaningful interactions trump general, superficial ones."
The Hartman Group : Realities and Fantasies of Food Retailing in the 21st Century
hartman-group.com/hartbeat/realities-and-fantasies-of-food-retailing-in-the-21st-century
Realities & Fantasies of Food Retailing http://t.co/GbtzUW0h via @hartmangroup |"Brand loyalty falls 2 wayside 4 sake of “getting things...
What Is A 'Stealth' Starbucks?
huffingtonpost.com/2012/05/23/stealth-starbucks_n_1537201.html
'Stealth' Starbucks: Unbranded Store To Open In Macy's http://t.co/cVLUtI0P via @huffpostfood | will someone please explain strategy to me
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