3,830 posts
mentalmarketer

@mentalmarketer

twitter.com/mentalmarketer
Sydney, Australia – Evangelist and Customer Intelligence Crusader. Opinions my own and don't represent SAS.

3,830 Posts by mentalmarketer

Calculating Accurate ROI for Marketing Success

chiefmarketer.com/metrics/roi/accurate-roi-marketing-success-altier-1111rhl9/

CMOs are the new CIOs -- crazy or prescient? - Chief Marketing Technologist

chiefmartec.com/2012/05/cmos-are-the-new-cios-crazy-or-prescient.html

Using database marketing to improve services and profits. #rfm #measure #optimize

dbmarketing.com/articles/Art118.htm

How Trustable Companies Use Customer Insight - Strategy Speaks: a Peppers and Rogers Blog

peppersandrogersgroup.com/blog/2012/04/how-trustable-companies-use-cu.html

Why You Need a Better Elevator Pitch

blogs.hbr.org/cs/2012/01/why_you_need_a_better_elevator.html?cm_mmc=email-_-newsletter-_-manageme...

AllAnalytics - Kelly A. McGuire - Demystifying Social Media Analytics for Hospitality

allanalytics.com/author.asp?doc_id=240308§ion_id=1839

Why Social Marketing Is So Hard

blogs.hbr.org/cs/2012/03/why_social_marketing_is_so_har.html

When Loyalty Programs Are A Waste Of Money | Fast Company

fastcompany.com/1822468/when-loyalty-marketing-programs-are-a-waste-of-money?partner=rss

Google is reported to launch a 7 inch tablet by April, competing with Kindle Fire and iPad

androinica.com/2012/02/google-is-reported-to-laun...let-by-april-competes-with-kindle-fire-and-ipad/
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