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@minethatdata
twitter.com/minethatdata
Seattle Area
– I am President of MineThatData, where I help businesses analyze customer behavior. Former VP of Database Marketing at Nordstrom.
2,954 Posts by minethatdata
Kevin Hillstrom: MineThatData: Attribution: What Do We Really Know?
blog.minethatdata.com/2012/05/attribution-what-do-we-really-know.html
minethatdata
Kevin Hillstrom
Attribution: What Do We Really Know
6 hours ago
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The 5 Pillars of Social Media Strategy | Networking Exchange Blog
networkingexchangeblog.att.com/small-business/the-5-pillars-of-social-media-strategy/
minethatdata
Kevin Hillstrom
Grade this strategy article as if you were a teacher: A/B/C/D/F, what do you think & why
12 hours ago
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minethatdata
Kevin Hillstrom
7/7 I challenge management experts to bring their A game to measurement. Stop measuring stuff that doesn't cause a sale or increase profit!
18 hours ago
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Three Myths about What Customers Want
blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
minethatdata
Kevin Hillstrom
1/7 Here's an interesting one, forwarded by
@tgwilson
, from HBR:
http://t.co/TQ5Q3nWq
The article isn't friendly toward "engagement".
19 hours ago
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Three Myths about What Customers Want
blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
minethatdata
Kevin Hillstrom
RT
@tgwilson
: I'm wanting your take here ("No, duh" or "insight"?): "3 Myths @ What Customers Want" - HBR
http://t.co/cQ4qVUiC
19 hours ago
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Kevin Hillstrom: MineThatData: Summer Schedule
blog.minethatdata.com/2012/05/summer-schedule.html
minethatdata
Kevin Hillstrom
Summer Schedule
http://t.co/uoa2KFmp
2 days ago
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From startup Twilio "Profit is the engine that lets us achieve our goals. If we can do more with less, we can do more."
twilio.com/:
minethatdata
Kevin Hillstrom
From startup Twilio
http://t.co/yUdrdZo8
"Profit is the engine that lets us achieve our goals. If we can do more with less, we can do more."
3 days ago
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minethatdata
Kevin Hillstrom
6/6 Not many of us have the courage to obliterate a potentially unhealthy 20% of our business, with no promise of future success.
4 days ago
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2
Ouch. Mid-transformation, JC Penney's same-store sales for the first quarter dropped 18.9 percent.
ir.jcpenney.com/phoenix.zhtml?ID=1696183&c=70528&highlight=&p=irol-newsCompanyArticle
minethatdata
Kevin Hillstrom
1/6 Did you have a chance to review JCP's first quarter results
4 days ago
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minethatdata
Kevin Hillstrom
Example: You generate
$4
million sales on
$1
million ad spend. At
$2
million ad spend, sales = (2/1)^0.5 *
$4
million =
$5
,657,000.
5 days ago
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