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I am President of MineThatData, where I help businesses analyze customer behavior. Former VP of Database Marketing at Nordstrom.
2,954 Posts by minethatdata
2,954 Posts by minethatdata
Kevin Hillstrom: MineThatData: Attribution: What Do We Really Know?
blog.minethatdata.com/2012/05/attribution-what-do-we-really-know.htmlThe 5 Pillars of Social Media Strategy | Networking Exchange Blog
networkingexchangeblog.att.com/small-business/the-5-pillars-of-social-media-strategy/
Grade this strategy article as if you were a teacher: A/B/C/D/F, what do you think & why
7/7 I challenge management experts to bring their A game to measurement. Stop measuring stuff that doesn't cause a sale or increase profit!
Three Myths about What Customers Want
blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
1/7 Here's an interesting one, forwarded by @tgwilson, from HBR: http://t.co/TQ5Q3nWq The article isn't friendly toward "engagement".
Three Myths about What Customers Want
blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
RT @tgwilson: I'm wanting your take here ("No, duh" or "insight"?): "3 Myths @ What Customers Want" - HBR http://t.co/cQ4qVUiC
Kevin Hillstrom: MineThatData: Summer Schedule
blog.minethatdata.com/2012/05/summer-schedule.htmlFrom startup Twilio "Profit is the engine that lets us achieve our goals. If we can do more with less, we can do more."
twilio.com/:
From startup Twilio http://t.co/yUdrdZo8 "Profit is the engine that lets us achieve our goals. If we can do more with less, we can do more."
6/6 Not many of us have the courage to obliterate a potentially unhealthy 20% of our business, with no promise of future success.
Ouch. Mid-transformation, JC Penney's same-store sales for the first quarter dropped 18.9 percent.
ir.jcpenney.com/phoenix.zhtml?ID=1696183&c=70528&highlight=&p=irol-newsCompanyArticle
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