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Tracker of retail email trends and tactics. Research director at Smith-Harmon, a Responsys Company, an email marketing strategy and creative services agency.
1,861 Posts by retailemailblog
1,861 Posts by retailemailblog
Security Concerns Challenge Facebook Commerce - eMarketer
emarketer.com/Article.aspx?R=1009080
Security Concerns Challenge Facebook Commerce http://t.co/JauBifyf
How to Improve Gmail Deliverability
responsys.com/blogs/nsm/2012/05/how-to-improve-gmail-deliverability.html
Despondent that Gmail is now emphasizing subject line content in their deliverability equation: http://t.co/pKkK93Kr
How big is Walmart? So big that they have a VP of Meat. He's mentioned in this email: http://t.co/5izveVYL
Yahoo Rushes To Market With Axis
marketingvox.com/yahoo-rushes-to-market-with-axis-051102/
Looks like email designs have a new browser to contend with: Yahoo's Axis: http://t.co/hWsuAkdV
Ping Time: When to resend, opt-in form placement, first impressions, Gmail deliverability, etc.
retailemailblog.com/2012/05/ping-time-when-to-resend-opt-in-form.html
Ping Time: When to resend, opt-in form placement, first impressions, Gmail deliverability, etc
AM Inbox: Requests to scroll re: J. Jill, Lane Bryant
retailemailblog.com/2012/05/am-inbox-requests-to-scroll.html
AM Inbox: Requests to scroll http://t.co/cqGGeuAG re: J. Jill, Lane Bryant
The Retail Email Blog: AM Inbox: eBag's A/B subject line test
retailemailblog.com/2012/05/am-inbox-ebags-ab-subject-line-test.html
EBags was nice enough to share the results of the subject line A/B test I wrote about on Monday: http://t.co/QB51IeeK
RT @LorenMcDonald: #Emailmarketing Tip: Move your email opt-in from bottom of page/below fold to top = cos. see 50%-500% lift in opt-in rate
Wanna learn how to get 416% higher customer lifetime value?! Read this from
marketingsherpa.com/article.php?ident=32184
RT @vantran_78: Excellent article on marketing automation. Case study with incredible success: 416% higher CLTV >> http://t.co/KX51lh7n
MediaPost Publications Engagement-Based Emailing 05/22/2012
mediapost.com/publications/article/175260/engagement-based-emailing.html
How Orbitz, Epson and Philosophy managed their inactive subscribers: http://t.co/u3lBAeNX
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